Górnośląskie nazwy obiektów gastronomicznych motywowane nazewnictwem regionalnym – między glokalizacją a komercjalizacją

The article is a form of introduction into complex issue creating artificial dependencies between local culture and the consumption, exploiting, for sake commercial aims, cultural heritage region. This synthesis describes naming tendencies peculiar to creation Upper Silesian gastronomical facilities by onomastic lexicon selected chrematonyms, consist 56 examples were noted 2018 2022 from urban sphere Silesia. names described pragmalinguistic cultural-linguistic perspective, considering regional determinants their creations. On basis analysis appropriate conclusions drawn. They refer interfusion two opposing – traditional innovative presenting themselves in created use various methods techniques. varied onymic material showed many traits consumptionist which display structure semantics facilities.